Episode 108 — Jesse Cole — Change the Game, Break the Rules, and Create an Unforgettable Experience

You’ve heard of the New York Yankees; you’ve heard of the Boston Red Sox; but have you ever heard of the Savannah Bananas?

The Savannah Bananas is an unconventional, one-of-a-kind baseball team that came straight from the mind of Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas. Though the odds were stacked against him, Jesse has built an empire that has sold out every single game since their first season and has a waiting list in the thousands for tickets.

This is not your average team — and this is not your average leader.

In this episode of The Game Changing Attorney Podcast, Jesse and Michael sit down to discuss:

  • The importance of standing out in your market
  • Why creating a niche is so important for your brand
  • Building something out of nothing by focusing on your fans first