EPISODE 43 — John Ruhlin — Giftology: Cut Through Noise, Increase Referrals, and Strengthen Retention

John Ruhlin started out with a simple desire to make some extra cash to fund his way through medical school. He got himself a job as a Cutco Knives sales rep, and after a few short years achieved the highest sales numbers in the company’s history — a record he holds to this day.

John has since taken his secret to selling knives and turned it into one of the most successful relationship-building tools out there: Giftology. Through Giftology, John helps businesses to forge steadfast relationships with their stakeholders.

In this episode:

  • 1:52 – Humble beginnings
  • 11:11 – The art of gifting
  • 12:03 – A return on relationships
  • 24:38 – Get referrals without asking
  • 38:08 – How to give gifts to those who have everything