As entrepreneurs, we often go into a new idea hoping that it will be the one. We hope that it will rewrite the industry and become the new standard of quality work.
The truth of the matter, however, is that even though we might wish that to be the case with all our might, it simply doesn’t always happen. How many times have you tried out an idea that sounded magnificent in your head only to discover that it flopped like so many before it had?
The question remains: How do you know if an idea is bad?
What happens when you rush to get your idea in front of your ideal audience and they determine that it’s not worth the investment?
This is the moment you decide to see your idea as an opportunity rather than a failure. Instead of writing it off immediately, take the time to ask your audience what’s valuable to them, what they consider helpful, and what makes sense.
Don’t try to give someone something that they don’t want. Go straight to the source and figure out if this idea even has a shot. If it doesn’t, it’s probably not a great idea, and that means it’s time for you to get back to the drawing board and reassess.
What an exciting opportunity.
