“Michael is one of the greatest
innovators in the country”

— Mike Papantonio

Senior Partner, Levin Papantonio

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“Michael is one of the greatest
innovators in the country”

— Mike Papantonio

Senior Partner, Levin Papantonio

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NAMED ENTREPRENEUR OF THE YEAR® 2023

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OF AMERICA'S FASTEST-
GROWING LAW FIRMS

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There Are Two Kinds of Growth.

There’s Gradual Growth &

Unreasonable

GROWTH

Most law firms grow gradually (at best).

Many stay stuck at their current level of success — not doing bad, but not growing at the pace they really want… and eventually becoming stagnant.

Yet, a select few ambitious attorneys decide to pursue unreasonable growth.

There’s a BIG difference between the destinations these two paths will lead you…

In a state of gradual growth, you work hard to get ahead. It’s growth by grit and luck alone.

It’s how I started. And it’s what most (average) attorneys do.

You grow bit by bit, every year.

It works… until something changes… and things stop working.

In today’s legal landscape, everything is evolving very fast.

If you struggle to adapt, you’ll fail to keep up and you’ll become stagnant.

Before you know it, you get left behind.

You lose out on all the best clients, and you painfully watch as all highest-value cases go to the firms who manage to stand out from the noise.

That’s because in today’s competitive market, even if you’re an outstanding lawyer, you’re getting lost in the shuffle.

The reality is: the legal game has changed.

It’s not a level playing field anymore… and it’s getting harder to compete.

The ONLY way to truly thrive these days is to set your firm apart from the competition and stand out as the obvious choice in your market.

Doing this requires you to take a different path:

The path of unreasonable growth.

You can’t just keep working harder and expect to get the same results you always have.

You must adjust and adapt your approach — and be extremely intentional in how you lead, market, and differentiate your firm to ensure you stand out from your competitors.

You have to step up as a leader and harness the power of your people to build a truly cohesive, results-driven team. You can’t keep doing everything yourself.

This path may seem more challenging, at first. There’s more RISK. Which is why it’s the unreasonable path.

Yet, following the unreasonable path is the ONLY way to ensure your long-term success in today’s fast-changing marketplace.

If you’re an ambitious attorney, you’ll embrace this as an opportunity to build a strong law firm that can withstand the test of time.

You’ll get the best cases, build a world-class reputation in your industry, create the greatest impact in your community, and play a bigger game that inspires the best in you and your team.

Join me on the path of unreasonable growth, and I’ll reveal the exact strategies we’ve used to drive over $1B+ in new revenue for our clients and help them become market-leading firms.

These are the same strategies, mindsets, and industry insights that my team and I have used to grow Crisp from $500 to an 8-figure company that’s been growing over 200% year after year.

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This has earned us a spot on the Inc. 500 List as one of the Top 10% Fastest Growing Private Companies in the US. And we’re just getting started.

If you’re an ambitious attorney, chances are you’re already successful.

But you know you’ve only achieved a tiny fraction of your true potential.

I’m here to lead by example… to challenge you to play a bigger game and achieve the next level of growth for your firm.

Ready to PLAY A BIGGER GAME?

Get started with my top resources

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The Game Changing

Attorney Podcast

Elevate your law firm with insights from MARKET LEADERS from the legal industry & beyond

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Discover New and Unique Strategies to
Grow Your Law Firm at Unreasonable Rates

Read my story

My story

A $77,000 Dollar Bet

I’m nervously stroking a $77,000 check to Tesla, thinking "We’ve got to start placing some big bets. We’ve gotten as far as we can on grit."

It’s 2017, and my company has been growing 200% each year since its inception. But I feel we can become a dominating force in our market — if we take bigger risks.

I am a European Immigrant. I started my company Crisp in 2012 with $500 to my name and no investors. I was so broke I avoided going out to dinner with friends. I endured 21 failed sales pitches before finally landing my first client. I’d often work seven days a week, grinding until two to three in the morning, hustling to overcome every bad thing you can imagine happening in business. 

Just ten years later, we are now the largest law firm growth company in the country with a team of over a hundred.

And now, I’m seeking faster growth  —  unreasonably faster.

Recognized As The #1 Growth Coach

For The Fastest-Growing Law Firms In America

TOP

0 %

of the Fastest-Growing Private
Companies in the US

$ 0 B

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3-Year Growth

The #1 Law Firm Growth Company in America

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crisp Game Changers Summit

The Largest Law Firm Growth Conference on Earth

If you’re an attorney who is engaged in the business of your law firm and you want to grow as a visionary leader so that you can empower your team and get your firm to the next level… the Crisp Game Changers Summit is YOUR event. Welcome home.

Thousands of the nation’s most forward-thinking and fastest-growing attorneys come to the Game Changers Summit for one reason: ideas and strategies they can take home and implement immediately.

The Game Changers Summit is two days packed with the best speakers, sessions, and takeaways from industry experts (and a few celebrities) that have generated massive impact for thousands of individuals and businesses.

We take a holistic approach to law firm growth. So rather than focusing on how to improve your skills solely in the courtroom, the Game Changers Summit is the place to learn how the nation’s most successful law firms (and businesses) build the most efficient and results-driven teams, attract the best clients, and unlock unprecedented growth.

Past Speakers Include

MARK LANIER
Arnold Schwarzenegger
Kevin O'Leary
John Morgan
David Goggins
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GARY VAYNERCHUK
MARCUS LEMONIS
MALCOLM GLADWELL
TIM GROVER
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HAL ELROD
CHRIS VOSS
CY WAKEMAN
SETH GODIN

Next year's Game Changers Summit is only available to Crisp Coach clients.
If you want to be in the room, apply to join this growth-minded group of law firm owners today!

Get My Best-Selling Book

Learn How To Land The Best Cases,

Stand Out From Your Competition,

& Become The Obvious Choice In Your Market

The legal industry has changed…
Learn how to adapt & rise to the top

5/5

Praise for The Game Changing Attorney

"Honest. Thoughtful. Engaging. I wish I'd had something like this to read when I was starting out."

Randall M. Kessler, Esq.

Former Chair of the American Bar Association