Across the board, I’ve seen countless law firm owners who want to grow their business but don’t want to invest in it because they’re afraid of what they’ll lose.
I’ll tell you right now, this is an extremely selfish mindset — it’s all about you. It’s really a mindset of, “How do I give the least while taking the most?”
The reality is this: the most successful law firms think the exact opposite.
Believing that investing in your law firm is not worth it unless there is no immediate gain is a completely untrue limiting belief that holds law firms back from making any progress. If you’re only going to do things that you can get results from today, you’re going to do very few things.
If there was something you could get the best results from immediately, don’t you think someone would have done it already? If there was a way to get immediate gain and grow sustainably into the future and be really successful, then everyone would already be doing it.
The thing that keeps leaders from being successful is that it takes time to invest in the things that have the highest return.
Think of investing in your business and your brand the same way you think about investing financially. No, you may not see the pay-off today, next month, or even next year — but when you reap what you’ve sown down the road, your future self will thank you.
When it comes down to it, you eventually won’t be able to afford not to invest in your business and brand, because the only firms left standing at the end of the day will be the ones that have built sustainable brands. They will out-compete all the other firms that are just strictly commodities.
There is so much supply and only so much demand, so unless you create a brand, differentiate yourself, become known, and actually work on solving this problem every single day, it’s only going to get worse for you.
