Playing a Bigger Game: Michael Mogill + Bachus & Schanker

Kyle Bachus is Founding Partner of Bachus & Schanker in Denver, Colorado. Since starting the firm, he has worked tirelessly to achieve the best results possible for each personal injury client who walks through the door.

In order to take Bachus & Schanker to the next level, Kyle and his team have stormed the digital sphere and taken big risks to get one step closer to achieving their long-term vision.

To hear the full rundown on how he’s taken their firm to new heights, I sat down to speak with him in the latest installment of Playing a Bigger Game.

Q: I know we’ve been talking about playing a bigger game. Your story was actually very interesting. Could you tell me more about it? 

I think it goes back to 2006 when it was announced that Google was going to buy YouTube. I had this epiphany. 

I thought, “Okay, we’re well positioned with the internet, but what happens if the internet becomes TV and TV becomes the internet? What if I’m really well positioned on the internet, but I’ve got no TV presence and these things converge and we lose out in the battle?” 

We spent about a million dollars going the wrong direction before any of that money started coming back to us. The growth that ensued because of that was a big change for us. 

Q: Do you believe that at some point you really do need to push the chips in and make that large investment, or could you guys have made an investment a quarter of that size and kind of tapered it up? Do you think maybe it would have just taken longer? Or do you think it just wouldn’t have worked, period?

I think first it’s like, “What is it that you want?” I think it is a little bit of, “Be careful what you ask for or you may get it.” But if you’re dreaming big and you want to be big and you want to do that, then I think at some point you have to take that big risk.

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