There’s no doubt that right now is a tough time. I’ve been talking to many law firm owners who have told me the start of this year has not been easy.
We had high expectations that everything would turn around as soon as 2021 hit, but that’s not the case.
States are still in lockdowns, businesses are struggling, and courts are closed in many areas. This has led many firms to experience cash flow issues, leaving them wondering how they’ll make payroll or continue to invest in their marketing and growth.
Here’s the question I’ll ask, though: Do you want to survive and do whatever it takes to pull through, or have you given up already?
I’m not saying this to motivate you. I’m not going to be your cheerleader if the light has gone out of your eyes and your next move is to close up shop.
The reality is, you don’t have to do anything if you don’t want to — but let’s be real, that’s not a great survival strategy and certainly not a great growth strategy, is it?
If you want to survive and if you want to come out on the other side of this trial, then you have to be held relentlessly accountable to doing the things you’ve committed to doing, and to realizing the vision you’ve set for yourself and your firm.
You have to realize you’re not alone. I recognize this is not an easy time for anyone, but the truth is, your options are to quit or do whatever it takes to pull through.
If you think about what was going on in March of 2020, you’ll see that the firms that didn’t furlough their teams, stop investing in marketing, or pull back on their commitments ended up making massive amounts of progress in spite of the odds.
These were the law firm owners who said, “I don’t know what happens next, but I’m going to figure it out. I’m going to continue to invest in my people, even if there are fewer cases coming in the door. I will invest more in marketing to make up for it. I will fight every single day, and I will figure out every single day, one day at a time.”
If you think about it, everything ends eventually.
This period of adversity will not last forever. Things will go back to normal. There will be people back out on the streets eventually, and you have to decide what position you want to be in when that happens.
I think the question you should ask yourself is, “Do I want to keep fighting?”
And if you are committed and the answer is yes, then you won’t tolerate any other excuse.
You’ll just figure it out because you’ve committed to it.
