My vision has evolved over the years.
My goal started out simply to not be broke — but that was a largely selfish vision. From there, I decided I wanted to run an amazing video production company, and then I wanted to run the best video marketing company.
Eventually, I realized what I truly wanted was to help a thousand law firm owners grow their revenues by $1 million each. It took a long time to finally reach this realization, but once I did, it changed my organization forever.
What happened along the way was that as soon as I achieved my goal, I immediately set another bigger one. These goals would turn into a larger undertaking, but they would also help me see beyond myself.
Today, my focus is the people whose lives we change each day. The success of our clients and our team — helping others win — is what it’s all about.
I’ve found this new trajectory so much more fulfilling.
Sometimes you can only see what’s directly in front of you, just like the story of the man who was stuck in the desert and sees just one oil barrel in the distance. He moves toward it, and when he reaches it, he sees another oil barrel in the distance. He keeps seeing, pursuing, and reaching one oil barrel at a time, eventually getting himself to safety that way.
When your vision is only seeing what’s in front of you in the moment, it can be hard to see what could happen beyond that. But once you do, you’re in for a much more satisfying life.
When I first started Crisp, I never would have thought that it would become the company that it is today — mostly because my vision was much smaller at the time. Now, as it continues to grow and expand, the possibilities are endless.
And the vision becomes much more exciting.