Imagine we lived in a world where you could grow a successful brand overnight. I’m talking about the kind that people know, recognize, and want to be a part of.
If you were able to get instant gratification of that nature, what would be the incentive to stick with any marketing strategy?
Let’s say you’ve invested heavily in SEO for a number of years now. You’re at the top of the rankings, lots of people come to your website through organic search, and life is good for you.
That’s what we call a long-term commitment.
But now, think about how it would feel if someone came along and began advertising in your same market for those same keywords, and all of a sudden they outrank you. If that were the case, what would be the reason to invest for the long run?
Here’s the truth: The markets reward long-term thinkers, and those who do invest in the long run are the ones who will likely reap the rewards.
I remember back when we decided to start The Game Changing Attorney Podcast back in 2020. We made a commitment to do it for at least a year. We’d do an episode every single week, and then at the end of the year-long commitment, we’d reevaluate. I realized that while we didn’t have to commit for three or five years, we did have to do it long enough to be able to reasonably assess its success.
When I released my first book The Game Changing Attorney in 2018, it wasn’t nearly as popular as it is today. In fact, it’s grown in popularity and sales each year since it came out. I think it’s amazing that since we were able to stick with it and keep marketing it to the world, it’s paid off in big ways over the years.
The importance of sticking with an initiative in marketing cannot be overstated.
While a new strategy may not seem to work in the first month, six months, or even a year, that doesn’t mean that it won’t come around.
It takes what it takes to get your message across to your audience.
Have patience, stick with it, and reap the rewards down the line.