Here are four ways you need to evolve your marketing approach in an increasingly cookieless world…
1. Produce engaging content.
You need to put forward high-quality content because the best marketing is storytelling. This approach provides our clients with unbelievable results time and time again.
2. Ensure it gets in front of your ideal clients.
The best way to do this is to target them on the social platforms where they spend their time.
For example, TikTok. I’m obsessed with TikTok. I can’t spend any less than an hour on it. You can build a great brand as a TikTok lawyer if you’re willing to frequently put out really great content.
You can do the same thing on Clubhouse or any other social platform. But you’ve got to put in the time.
3. Leverage wholesale traffic.
All dollars are not created equal in the sense of where you put your money. You should invest where you can reach the most people who align with your target audience.
4. Focus on becoming the BEST KNOWN.
You need to be relentless with your approach and utilize multiple channels.
You’ve got to differentiate yourself with a clear value proposition so you can set yourself apart as the obvious choice.
If you truly believe in what you do, then you need to amplify your message.
That’s what marketing is.
We show our commitment in two ways: our calendars and our wallets.
When we believe in what we do, we’re willing to continuously make these investments without seeing an immediate return. That’s because we have a duty to reach our audiences and help them.
Finally, you’ve got to be comfortable and committed to the idea of delayed gratification.
This is what separates the market leaders from the chumps.
Your brand isn’t going to be built overnight.
We’re all heading towards a cookie-less world.
And the question is: will you evolve…
…or will you crumble?
