When you decided to start your own law firm, you became an entrepreneur.
You started your own business, making the decision to bet on yourself to achieve the outcomes you want.
As entrepreneurs, we learn as we go. You have probably read books, attended conferences, listened to podcasts, and tapped into the experience of other business owners to learn strategies to grow your law firm.
But you’ve probably wondered along the way:
What if I do all this work and still don’t hit my goals?
That is the absolute worst mindset you could have as an entrepreneur, and I’ll tell you why.
The Harsh Reality
I won’t lie to you or sugarcoat it. You could put everything that you’ve learned into action and still not hit your goals because business is hard. It’s the hardest thing you’ll ever do.
In fact, I try to discourage people from entrepreneurship because it is absolutely not for everyone.
Many people start businesses because they watch a lot of Shark Tank and think that they’re going to make millions of dollars — but the reality of it is, the majority of them never will.
Entrepreneurship rarely goes according to plan, and it’s not fun (particularly at the beginning). Things will not go your way all the time. You will have problems that you continuously have to overcome and solve. You’re going to be ill-equipped to do so. You’re going to have to work your ass off. There’s no way around that.
The Wrong Advice
As you’re searching for sources to help ease your way, you will inevitably find “gurus” telling you they have found some magical balance where they only work 20 or 30 hours a week and make millions of dollars as an entrepreneur.
If you’re in the early stages of your business, I’m telling you that is not reality. Those people are trying to sell you something, not help you.
You may compare yourself to all these entrepreneurship influencers on TikTok buying cars and showing off some exotic lifestyle, but it’s all fugazi. It’s not real. Their life as influencers will one day crumble because they’re not building any equity.
Many of these personalities seem like they know what they’re talking about. They’re charging $1,000 or $10,000 a month for whatever it is they’re selling, they’re bringing on clients, and so on — but then once you actually experience the reality of what it is to work with that person, you see that there’s no business. There’s no infrastructure. There’s really no true value. Then those clients churn and there’s nothing built. They’re left with nothing.
On the other hand, if you learn from real experienced business owners who have actually built something, you’re more likely to get real strategies that will help you grow your law firm.
The Bottom Line
Even doing the real work to build your business, there’s a chance it won’t work.
In fact, if you look at the statistics, there’s a greater chance that you won’t succeed than that you will succeed. Especially if you have aspirational goals — let’s say you want to build a $10 million law firm, a $20 million law firm, a $30 million law firm, or whatever it is — the higher the target, the less likely you’ll probably achieve that.
But you know what makes it even less likely? Not making the attempt.
You are 100 percent guaranteed to never get where you’re going if you don’t try.
