While being the best kept secret might seem like a great way to one-up your competition, I’m here to assure you that isn’t the case.
The law firm owners who take the time to produce TikToks, vlogs, or anything else that their clients might find useful or entertaining are the ones who will get the fame, the recognition, and ultimately, the business.
Of course, this is your brand we’re talking about here — no one can tell you what to do. But if your entire town can’t stop talking about your latest video or your last post, is that really a bad thing?
If you get the chance to impact your clients and your community in a way that people take notice of, why wouldn’t you?
If you’re still not convinced, that’s fine — we’ll take a look at the converse.
Let’s say that no one even knows you exist. They aren’t paying attention to you, and they’re certainly not talking about you. Are you better off this way?
If people don’t know that you exist, you can’t possibly serve more clients or help your community.
However, there’s a difference in awareness and notoriety. You do want to be noticed for your educational content and good deeds. You don’t want to be recognized as the attorney who wound up in jail for a DUI.
Ultimately, you want to be able to capitalize on attention. You can’t do that if no one knows who you are.
If you truly care about your community and want to positively impact as many people as possible, then more people need to know that you exist — and that can only happen if you market yourself and consistently put your message out there.